Service 02

Branding for Hospitality & Lifestyle Brands

Positioning, identity and guidelines that make your brand instantly recognisable.

Branding

About this service

Branding, done properly

Your brand is more than a logo. It is the feeling guests have before they walk through the door. We define where you sit in the market, what you stand for and how you look and sound, so every touchpoint feels consistent.

We work from research and strategy through to logos, colour, typography and full brand guidelines, so your team and suppliers always know how to represent you.

Build Your Brand

What is included

Brand Positioning
Brand Identity
Brand Guidelines
Tone of Voice
Visual Direction
Rebrands & Launches

Capabilities

What we deliver

Brand Positioning

Find the space only your brand can own and say it clearly.

Brand Identity

Logos, colour palettes and typography with real character.

Brand Guidelines

Clear rules for every channel, so your brand stays consistent.

Tone of Voice

A distinctive way of speaking that sounds like you.

Visual Direction

Photography and design direction for menus, signage and social.

Rebrands & Launches

Fresh starts for new openings and evolving brands.

How it works

Our approach to branding

Step 1

Discover

We learn about your business, guests and competitors.

Step 2

Define

We agree your positioning, values and personality.

Step 3

Design

We create the identity and bring it to life across touchpoints.

Step 4

Deliver

We hand over files and guidelines, ready to use.

Late-night innovation. Early-morning inspiration.

FAQs

Branding: questions answered

What is included in a branding project?

Typically research, positioning, logo and identity design, colour and typography, tone of voice and a guidelines document. We tailor it to your needs.

Can you refresh an existing brand?

Yes. We can evolve what you have or start fresh, depending on your goals.

Do you design menus and signage as well?

Yes. We can apply your brand to menus, signage, packaging, uniforms and digital assets.

How long does branding take?

It depends on the scope, but we agree a clear timeline before we begin.

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